Wednesday 10 September 2014

Smartphones the go-to search and discovery resource


A recent study tells us that smartphones have become the tool of choice for searching information. The 3rd Annual U.S. Mobile Path-to-Purchase Study recent article reports that mobile devices now account for 64% of time spent online.
When it comes to making purchase decisions, more than 40% of mobile users consider mobile to be the most important resource – even though nearly two-thirds of mobile-driven purchases actually occur offline.
Proximity is also a major factor in consumer searches:
52% of mobile consumers want a location within five miles
More than 10% of auto and telecom shoppers seek locations within walking distance
Location look ups and price are still the heaviest purchase-related activities
Tel metrics also reports that 1 in 5 people know what they want when picking up a smartphone to search for information, versus 1 in 3 a year ago. Only 20% of mobile users said they knew what they were looking for (down from 34% last year).
What this means is that people are using smartphones more than ever to search and discover things, whether it’s to find a local restaurant or compare prices. It also means uninterrupted coverage is going to be a bigger for customers alike.http://cellphoneboosterstore.com/

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